Filtering emails in Gmail allows you to redirect emails as the arrive, thereby saving the trouble of having to sort and manage some messages manually. For instance, you might want to direct all emails from friends to a folder designated specifically for friends, or family emails to a folder for your family. You can also use filters to send emails from a specific address directly to the trash. Filtering in Gmail is also good for forwarding specific emails, applying the same filter to several senders, designate label colors for better organization or mark certain emails with importance markers. Writer Bio

What Does It Mean to Filter Emails on Gmail  - 33