By 2016, Americans will spend more than $327 billion annually online, according to Internet Retailer. That’s a projected 45 percent increase from what consumers spent in 2012, and a 62 percent increase from what they spent online in 2011. Online shopping is big business – it’s fast, convenient, easy and affordable for consumers. It’s also cheaper to start, compared to a physical store, for entrepreneurs. But while online retail offers many advantages, there’s also disadvantages that come with the territory.
