The Sony BRAVIA TV gives a startup sound as the Sony logo appears on the screen. Models KDL-32BX300 and KDL-22BX300 give you a remote control option to adjust this default setting for a silent startup as you power on your TV. Pressing the arrow buttons plus the confirmation button will help you navigate the menu to the Startup Sound option. Tips

How to Turn Off the Startup Sound on a Sony Bravia - 5