The ability to post links on your Facebook profile opens up the opportunity to advertise your business on Facebook; however, this promotion method may not be so effective if you don’t have many Facebook friends. Facebook friends will be the first people to see your posts, and people outside your circle of friends may not even notice unless one or more of your friends decide to share the link. If you are not confident in a viral marketing approach where your Facebook friends mainly spread the word, you can target groups of people outside your friends list by promoting your business in Facebook groups. Writer Bio
